Which theory focuses on the process of influencing others through messages to provoke change in attitudes or actions?

The focus of persuasion theory is on the process of influencing others by communicating messages designed to elicit change in attitudes, beliefs, or behaviors. This theory underscores the essential elements of effective communication and the psychological mechanisms by which individuals can be motivated to alter their viewpoints or actions. It incorporates various strategies for crafting messages that resonate with an audience, including the use of appeals to logic, emotion, and credibility.

In contrast, cognitive dissonance theory primarily deals with the discomfort individuals face when their beliefs and actions are inconsistent, leading them to seek resolution rather than focusing directly on influencing others. Social learning theory emphasizes learning through observation and imitation rather than direct persuasion and influence. Transformational leadership theory centers around leaders inspiring and motivating followers to achieve more than they thought possible, but it is more about leadership styles and less about the communication processes specifically aimed at persuasion. Thus, the primary focus on the mechanics of influence through messaging is what distinctly identifies persuasion theory in this context.