What step is NOT included in the Brinkerhoff Success Case Method (SCM)?

The Brinkerhoff Success Case Method (SCM) emphasizes the identification and documentation of successful cases in order to gather evidence about the effectiveness of training and development programs. One of the key components of this method is designing an impact model that outlines the expected results and impacts of the training initiative. This helps in guiding the evaluation process and determining what success looks like.

Documenting success cases is fundamental to SCM, as it involves collecting and analyzing detailed narratives of high-performing individuals or teams that have benefited from the training. This qualitative data is crucial for understanding the specific conditions and factors that contributed to the successes, providing actionable insights for future programs.

Implementing surveys is also part of the methodology, as they can gather feedback from participants on their experiences and the observed outcomes. This quantitative feedback complements the qualitative insights gained from the success cases.

Evaluating financial metrics, while important for assessing the overall return on investment (ROI) of training programs in general, is not a specific step included in the SCM framework. The focus is primarily on qualitative success stories rather than directly measuring financial indicators, which fall outside its core objectives. Thus, this answer identifies the step that does not align with the central processes of the Brinkerhoff SCM.