What is one of the main objectives of the General Data Protection Regulation (GDPR)?

One of the main objectives of the General Data Protection Regulation (GDPR) is to empower all EU citizens regarding data privacy. The GDPR was established to give individuals greater control over their personal data and to establish clear guidelines for the collection and processing of that data. By doing so, it enhances the rights of individuals to know how their data is used, to consent to data processing, and to request the deletion of their data, among other rights.

This regulation seeks to create a robust framework that not only protects personal data but also emphasizes the importance of consent and transparency in data handling practices. It also imposes strict penalties on organizations that fail to comply with these regulations, reinforcing the empowerment of citizens over their own information.

In contrast, the other options do not align with the primary goals of GDPR. While the regulation can indirectly impact how companies market their services by requiring them to handle data responsibly, that is not its main objective. Promoting unrestricted access to personal data and simplifying legal processes for businesses are not in line with GDPR's intent to protect personal data and strengthen privacy rights.