In Kurt Lewin's Force Field Analysis, what are the forces that support a desired change called?

In Kurt Lewin's Force Field Analysis, the forces that support a desired change are referred to as "driving forces." These driving forces are the influences that facilitate and encourage the change process, acting to push the organization or individual towards the desired state. They can include factors such as motivation, positive feedback, support from leadership, or changes in the external environment that create a need for change.

By recognizing and enhancing these driving forces, change leaders can create a more favorable environment for implementing changes effectively. This concept is fundamental in understanding how to navigate the dynamics of change within organizations, as it allows for a strategic approach to managing and leveraging the forces at play.